Monday, June 18, 2007

The new reliance tv ad

I'm absolutely in love with the new Reliance Mobile ad that is doing the rounds on TV. It's got simple lyrics and the rhythm of the song get's added with one more layer every 2 bars to end in a fitting finale, all this inside 1 minute which is what makes the whole ad, music and the concept spectacular. Is there a better way of conveying the fact that the color phones added color to lives. A big round of applause to the folks at Corcoise Films for the concept and execution and Dhruv Ghanekar & Ashutosh Pathak for the music.

baathon mein rang aayae hai jabsay
barsein barsein barsein rang barse

bheegi bheegi pathiyan barsay
rangwali pathiyan barsay

barsein barsein rang barse
barsein barsein rang barse